If you have followed us on Facebook at any point in time, there is a good chance you have seen this strange word appear in your news feed. You could have no clue, however, about what this term means or the way it concerns design. Originally a commercial printing company in the 1950s, Pantone didnt gain much recognition until 1963 once they introduced the worlds first color matching system, an entirely systemized and simplified structure of precise mixtures of numerous inks to be used in process printing. This system is commonly referred to as the Pantone Matching System, or PMS. Lets take a brief look at the pros and cons of utilizing Pantone Color Book.
Any organization professional is knowledgeable about the phrase CMYK, which means the four common process colors (cyan, magenta, yellow, and black) utilized in most professional printing. Much like whenever you were a youngster mixing red and yellow finger paint to make orange, CMYK colors are made by mixing different percentages of these four primary pigments. CMYK printing is both inexpensive and efficient, which makes it perfect for printing brochures, catalogs, or anything else with lots of images. However, CMYK colors usually are not always consistent across jobs or printers, raising a really common question: Just how do i explain to my printing company the actual colors that needs to be in this particular project? Sure, you might send an image via email, but we all know that virtually any color wont look exactly the same in writing since it does on screen. Thats where Pantone will come in.
The PMS was created to serve as a typical language for color identification and communication. Whenever you say towards the printer, I would like to print an orange 165C, you can be sure that he knows precisely what color you mean. Also known as spot colors, Pantone colors are precise and consistent, and therefore are often used in relationship to corporate identities, to be able to insure the brand does not differ from printer to printer. Each Pantone color may be referenced in a swatch book which contains specific numbers for each and every color, along with a CMYK breakdown that best represents that color.
Hopefully this sheds some light on what could have been a mysterious thing known as Pantone, and maybe our colors of each week will have more significance to suit your needs. Our minds learned how objects should look, so we apply this knowledge to everything we see.
Take white, as an example. Magazine pages, newspapers, and printer paper are common white, however, if you lay them together, youll see that the each white is really quite different. The newsprint will show up more yellow, and near the newspaper the printer paper will likely look even brighter than you originally thought. Thats because our eyes tend to capture the brightest portion of the scene, call it white, and judge all the other colors in accordance with this bright-level.
Heres a cool optical illusion from Beau Lotto that illustrates how our color memory can completely change the appearance of a color. The colors a physical object absorbs and reflects depends on its material will it be metal, plastic or fabric? and also the dyes or inks used to color it. Changing the content in the object or the formulation of the dyes and inks will alter the reflective values, and for that reason color we percieve.
Think about assembling headphones with parts which were manufactured in different plants. Having the same color on different materials is difficult. Simply because the leather ear pads, foam head cushion and printed metal sides seem to match under factory lighting doesnt mean they are going to match underneath the stores fluorescent lights, outside in the sunshine, or perhaps in the new owners new living room.
But its very important for the consumer they DO match. Could you take a bottle of vitamins if half of them appear a shade lighter than the others? Can you cook and eat pasta should you open the package and half eysabm this is a lighter shade of brown? Perhaps not.
In manufacturing, color matching is essential. Light booths let us place parts next to one another and change the illuminant so we are able to see the way the colors look and whether or not they still match minus the mind-tricking results of surrounding colors.
The center squares on the top and front side in the cube look pretty different orange on the front, brown on the top, right? However when you mask all of those other squares, you can see the two are in fact identical. Thats because our brain subconsciously factors within the source of light and mentally corrects the colour on the front from the cube as shadowed. Amazing isnt it?
With no reason for reference, we each perceive color in our own way. Each person pick up on different visual cues, which changes the way we interpret and perceive colors. This really is vital that you understand in industries where accurate color is crucial.